Norfolk's marking World Suicide Prevention Day by highlighting Baton of Hope

The baton will visit multiple locations across Norwich on September 17th.

Author: Ellie RobsonPublished 10th Sep 2025

Norfolk County Council is marking World Suicide Prevention Day on Wednesday (10 September) by highlighting the upcoming Baton of Hope tour in Norwich, along with resources to support those who have been impacted by suicide.

The Baton of Hope is the UK’s largest-ever suicide prevention initiative, which embarked on its first nationwide tour in 2023.

This year the tour is coming to Norwich, moving through the city on Wednesday (17 September).

The Norwich leg of the tour is being organised by Norwich Samaritans in partnership with other charities, organisations and individual volunteers across Norwich and Norfolk.

The event aims to start conversations, raise awareness, and offer hope to those affected by suicide.

The baton will visit multiple locations across Norwich, starting its journey at the Norfolk Showground at 8am and ending at Carrow Road football ground at 8pm.

A range of events will take place in addition to the baton procession, and the public are encouraged to attend and show their support.

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