Norfolk personal trainer not banking on "New Year bounce"
'New Year's resolutions' have long been a tradition for many
A Norfolk-based personal trainer have told us they're not banking on a 'January bounce' to help them deal with the cost of living crisis.
'New Year's resolutions' have long been a tradition for many as a way try and achieve a personal goal over the next 12 months.
"It's all about just making an effort"
Freddie Grice from Dereham says he's seen a mindset shift:
"When I first started in the industry people weren't bothered, they were like 'Freddie I pay you to get me fit- get me fit and leave me alone'. But now people are asking me about different things and what they mean or do.
"So, I think people are more aware, keen, more interested now. I also think there's a greater enjoyment factor when it comes to health, fitness and exercise.
"What does 'New Year, New Me' even mean? Does it mean you want to run a marathon, lose three stone or get fit? Actually, we look at the end goal and work back, we find that is the better goal-setting method, for us.
"It's all about just making an effort, just getting to the gym and doing what you can.
"I think the industry has now become more focussed on being in the moment a bit more and being more aware.
"I think that's a positive thing rather than an overload of people there in January".
"I think I would be naive to say that it won't affect us"
"We have to plan going forwards for our business growth to happen regardless, and then have a caveat of there is a cost of living crisis- so we have to take that on the chin.
"I think I would be naive to say that it won't affect us, I think it will.
"But I think it's going to affect a lot of businesses. I guess we would be considered a luxury for most, so if you can't afford to heat your house, you're not going to continue with your personal trainer".