Norfolk brewer says alcohol-free drinks have "taken off locally" in past few months
A study from the University of Bristol found that making these drinks easier to buy in bars- has led to more people buying them
Last updated 24th Mar 2024
A man who brews beer in North Norfolk is telling us the rise of alcohol-free drinks is been driven by young people and has taken off locally in the last few months.
After a study from the University of Bristol found that making these drinks easier to buy in bars- has led to more people buying them when out and about.
""Quality is always going to be key"
David Holliday is from Moon Gazer Ales, based near Fakenham:
"I think the rise has been driven by the younger market, mostly. But then middle-aged drinkers still want to have the sensation of having a beer, of sorts, even if they're driving. It's kind of a win-win, there'll always be a place for beer".
"Quality is always going to be key. This is going to be big elephant trap that people could fall into, as it's difficult to keep the quality up with these drinks and it's hard to sustain it on the shelf.
"We have only been brewing here for 12 years, but we have seen significant changes over that period. We were one of the first micro-breweries in the East to brew a craft larger, now they're everywhere.
"The challenge now is that younger people are going to be drinking less alcohol- and the question is how are we going to adapt to this?"