More non-sporting events to be held at Wembley
Permission has been granted
Wembley Stadium is going to be able to hold an extra nine non-sporting events at full capacity each year after securing permission from Brent Council.
The council unanimously approved proposals that could see up to 90,000 spectators attend 46 events across the calendar.
It would see the number of non-sporting events, such as music concerts, increase to a maximum 24 annually, alongside the 22 sports fixtures allowed each year, excluding European Championship or World Cup football matches where England or the United Kingdom is a host nation.
There is also permission for Wembley to put on three additional sporting events each year provided they replace two non-sporting ones.
The decision comes despite several objections from those living close to the stadium who are concerned about the impact of an increased number of full capacity events.
Chris Bryant, head of tournament delivery at Wembley Stadium, explained this move would allow “greater flexibility” as the site looks to compete with other stadiums in the capital such as Twickenham, the Olympic Stadium, and the Tottenham Hotspur Stadium.
He added it would form a key part of the area’s recovery from the Covid-19 pandemic as the stadium looks to reopen a full programme from 2022.
While the decision gives the stadium the opportunity to host 24 non-sporting events each year, Mr Bryant suggested this would be “unlikely”.
He added there would be a condition put in place to prevent non-sporting events being staged on more than four consecutive nights.
Mr Bryant also pointed out each concert brings in around £3.2 million for the wider Brent economy, while they help create job opportunities through stewarding and hospitality.