New initiative calling for music industry to donate percentage of income to tackle climate change
Earth Percent is aiming to raise tens of millions
Last updated 4th May 2021
A new project is hoping to shake up the music industry - by getting artists, companies and professionals to donate a percentage of their income to tackle climate change.
"We all know to do business we all have record labels who might take 20%, they might take more, streaming companies; they take a percent, your agent will take a percent, your publisher will take a percent, so why can't we give an even smaller percent to the environment?" asks Love Ssega, a south London based musician and producer.
He's teamed up with new project Earth Percent - which is aiming to "raise money from the music industry for the most impactful environmental charities."
It's founded by ambient pinoeer Brian Eno.
The group will work with a panel of experts to distribute what they raise to what they reckon are the best orgnisations tackling the issue.
Yesterday Boris Johnson announced what he calls a "world-leading" new legal target to cut the UK's greenhouse gas emissions by nearly four-fifths by 2035.
The ambition is to reduce emissions by 78 percent compared to 1990 levels.
It'll be set in law under the Government's sixth carbon budget.