Liverpool Firefighter Named As New Milk Tray Man

Published 3rd Feb 2016

A firefighter from Kirkby has been named as the new Milk Tray man.

39 year old Patrick McBride said: “When my wife nominated me for this role I never thought I’d actually get it. To be the one selected out of over 20,000 people is incredible and I still have to pinch myself on a daily basis - it is truly life-changing. I’m honoured to have been chosen to take on this iconic role and I can’t wait to show people the next chapter in the Milk Tray Man story.” The return of this iconic hero marks the centenary of this much-loved box of chocolates, which celebrated its 100th birthday last year. Hortense Foult Rothenburger, Senior Brand Manager at Mondelez International, said:

“We chose Patrick from a long list of applicants because we truly believe he has the qualities of the new Milk Tray Man - someone that is thoughtful as well as adventurous. Over the past few weeks we’ve got to know Patrick really well and are certain he is the right person to carry on the legacy and establish Cadbury Milk Tray as the perfect thoughtful gift.” Patrick steps into the shoes of James Coombes, the latest Milk Tray Man to have starred in the iconic adverts. James said: “I think Patrick is the ideal choice and will make a brilliant Milk Tray Man - I couldn’t have picked a better successor myself! He’s incredibly genuine and I’m confident he will make the perfect modern day hero and one I’m very proud to be handing over my duties to. I wish him all the best of luck in this new role and can’t wait to see him in action.”