Energy price rises: We ask how people in Lincolnshire and Newark will cope
Bills increase hugely from today
It may be April 1st but there's no joke about the rising cost of household bills which as from today have risen even more sharply.
One key reason is that the energy price cap is being lifted.
A typical bill will rise by 700 pounds this year.
And there are warnings prices could go up again in October.
Researchers believe five-million households are now in what's known as 'fuel stress' - while council tax is up, too.
There is some help out there.
If you pay council tax on a house in Band A to D, you'll get a 150 pounds refund to part-cover the rising costs.
And there will be a 200 pound deduction on this years energy bill, which you'll have to pay back over the next five years.
We've been speaking to people across Lincolnshire and Newark about the increases in costs.
For instance it'll also impact the area's businesses.
We spoke to Martin Sanders who owns Shape Changers Gyms in Barton on Humber and Brigg.
He's looking at raising membership costs but fears that could mean some people simply cancel.
He said: "This is one of the reasons I've never ever wanted to or had to be in the position of raising the costs".
"We don't want to alienate anyone and put ourselves into a category which people can't afford but at the same time the business may not continue because of the hike we're facing".
"We've stayed at the same cost as opening 8 years ago - we've never had to raise prices."
"We're torn with potentially having to increase membership fees when people are facing the same rises we're facing".
We also spoke to pub manager Malika Garwell who runs the Cross Keys in Grasby near Caistor.
She told us: "If people can't come out and have a pint or a meal then that also puts us in a really sticky situation"
"That's not good for anyone at the moment".
"They have more important things to spend their money on like heating their house for their children and the elderly".
"Keeping your house running it's more important than nipping up to the Cross Keys for a pint and a burger".
"We are expecting to lose some custom."