Hereford FC sign stadium naming rights deal with MandM
The Edgar Street ground will reflect the five year deal
Hereford FC's home ground is to be renamed the MandM Edgar Street Stadium - following the signing of a five year sponsorship deal with the online sports and fashion retailer.
MandM will also the club's official kit supplier for the side as part of the contract.
The club say the partnership aims to 'strengthen ties with the local community and support grassroots football'.
The deal will in place for the 2025/26 season, as MandM continues its standing as one of Herefordshire's biggest employers.
Mike Tomkins, Chairman of MandM, said: “As a company rooted in Herefordshire, we are incredibly proud to partner with Hereford FC and play a role in supporting the club and its loyal fanbase. Football is a powerful force in bringing people together, and we see this sponsorship as a way to give back to the local community that has supported MandM for so many years.”
Hereford FC Chairman, Chris Ammonds, said: “We are very excited to have agreed this deal with MandM – whose Head Office is less than 100 metres from our home – and cannot wait to start working with them.
“As a hugely successful local business, MandM is a perfect partner for us and this deal recreates a historic link to football at Edgar Street, with ‘MandM Sports’ having been the kit supplier to Hereford United under Graham Turner’s tenure back in the late 1990s and early 2000s.
“MandM will be supplying the club’s new home and away strips, as well as all the training and travel clothing the players will wear. MandM will also be able to use their retail expertise to help us improve the types of product we are able to offer supporters.
“What is particularly pleasing about this deal is that not only will we be able to sell replica playing shirts in the club shop, but the use of a local company will now allow us to stock more branded Hereford FC training and leisurewear than ever before.
“I’d like to thank Mike and his team at MandM, for the passion and drive they have shown to make this deal happen and also the club’s General Manager, Jamie Griffiths, and Commercial Director, George Webb, for all their hard work on this over several months.
“This really is an important deal for our football club and I’m very much looking forward to seeing how our relationship with MandM develops over the next few years.”