Calls to help those worst affected by cost of living crisis in the West Midlands

We're hearing about the shocking reality families across the West Midlands are facing on a daily basis as the cost of living crisis plunges record numbers into poverty.

It's as figures reveal there are over four million children nationally living in poverty through the cost of living crisis.

In our region 33% of children live in poverty.

Today is our Cash for Kids Day - where we're hoping we can help.

We're asking people to dress up like their favourite popstar to raise money for cash for kids.

You can find more information here

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