East Yorkshire & Northern Lincolnshire road safety team urges action on persistent road deaths

East Yorkshire and Northern Lincolnshire's road safety team say road deaths need to be taken more seriously as the numbers aren't falling enough.

Safer Roads Humber say the number of casualties are plateauing and that they're working on a number of strategies to help bring them down.

The team there have been going into schools and communities to raise awareness as part of the 'Fatal Four campaign' running this month.

The Fatal Four campaign covers topics on impairment, distraction, seatbelts and speeding. It represents the primary offenses highlighted by the police within the NPCC road policing strategy, aiming to combat the number of fatalities and severe injuries on the roads.

Ruth Gore, Safer Roads Humber, said:

"At the number we're plateauing a bit, things aren't going as fast as we want so this is why we're looking to see what we can do in future years. What we're trying to do is raise awareness and educate people.

"There's about 33 people each year killed on the roads across East Yorkshire and Northern Lincolnshire. And it's kind of accepted but if there was 33 murders, there would be an out-cry. But road death seems to be an acceptable thing which is isn't so as a partnership we're looking to revamp some of our strategies."