Gloucestershire council launch recycled fashion campaign
The ‘Wear Not Waste’ initiative involves clothes swaps, repairs and responsible recycling
Last updated 13th Sep 2024
Gloucestershire County Council has launched a campaign to counter fashion pollution.
The campaign aims to reduce clothing waste and tackle the carbon emissions created by the fashion industry.
Around 711,000 tonnes of clothes are thrown away every year in the UK and the average person throws away 35 pieces.
To encourage people to start wearing pre-loved clothes the Gloucestershire Recycles partnership have made a swap kit containing rails, hangers, signs and mirrors for pop-up clothes swap events.
Cllr. David Gray, cabinet member for environment and planning said: “It’s great that we’re supporting our communities in the county to proactively swap clothing rather than going straight to buying new. This is a great way to save money and tackle climate change and I hope as many people as possible take part.”