People in South West urged to shop local in Boxing Day sales
People heading to the high streets should help boost the local economy
Last updated 28th Dec 2020
People in the South West are being urged to shop local in the Boxing Days sales this year, to help boost the local economy following a tough year for retail.
This year people's shopping habits have changed which has had a big impact on the South West's local economy.
The threat of catching coronavirus has ushered people away from the high streets and onto their computers, where within a few clicks they can have clothes, electronics and food delivered straight to their doorstep.
But more often than usual most of us are spending our money at big companies like Amazon and mainstream supermarkets like Tesco's, Sainsbury's and Morrison's.
But what about the smaller, local, independent businesses who don't have the electronic infrastructure to offer an online marketplace?
James Durie, from Business West, which offers business support to start-up and growing businesses in the region, says a lot of people's money is "currently going to a global company like Amazon".
"Less is going to local shops, independent stores or even businesses who employ people in the high streets at our neighbourhoods.
"Statistic show more people are going online and the impact of lockdown has only accelerated that. People have been left with no choice but also they believe it's safer."
The coronavirus pandemic has had a devastating impact on the retail and hospitality industry. The constant yo-yoing from lockdowns to various tier restrictions has seen even some of the biggest names on the high streets fall victim to the virus.
"We're seeing the rise of a more conscious shopper"
But despite the rise in online shopping and bargain hunting, local businesses have had the benefit of being able to adapt the way they operate to accommodate the new way of shopping.
"We've seen businesses popping up who are adapting and changing the way they operate with amazing determination. They've found ways to remain open in a safe way but in one that's also financially viable as well.
"However a lot of the damage has been done from this year and statistics show that in the new year we will see more casualties despite this."
The Boxing Day and January sales are upon us which can bring in a huge amount of income for any business.
That's why people are now being encouraged to buy in to local businesses and organisations to help keep the high streets and local economy thriving.
"Although the shopping behaviours of many people have changed, we are seeing a rise in a more conscious shopper where they do want to support their local independent businesses.
"There are many ways people can do this, such as buying a family or friend a voucher, buying theatre tickets for next summer or tickets to events as well."