New safety measures introduced on Gloucestershire roads

The initiative aims to reduce fatalities and serious injuries on county roads.

Cllr Dave Norman and Nick Evans
Author: Jessica McGillivrayPublished 13th Mar 2025

New safety measures are being introduced on Gloucestershire roads to reduce fatalities.

Gloucestershire County Council have approved a strategy in 2022 which they say will halve road fatalities and serious injuries over ten years

The new measures are part of that strategy to tackle hot spot areas and keep the public safe.

The new measures include average speed cameras and lower speed limits in areas where collisions are common.

Two roads that are being reviewed have collectively seen 34 people killed or seriously injured in 23 collisions in the last 5 years, the A436 between Seven Springs and Shipton and the A46 near Pitchcombe junction.

The work to install these measures will cost the council around £400,000 and will begin in April.

Councillor Dave Norman, said: "Road safety is a priority for us. By working with our partners and local communities, we aim to make Gloucestershire's roads safer for everyone.

“I’m pleased to see these cameras installed as we know that reducing speeds at these locations will have a positive outcome in reducing the number of collisions.”

Nick Evans, Deputy Police and Crime Commissioner, added: "These new cameras are about saving lives.

“Nearly half of the deaths and serious injuries on these stretches of road have involved excess speed, so as a road safety partnership, we see these installations as a crucial step in improving road safety.

“Anything that we can do to prevent more families suffering the heartache of another fatality is worthwhile, and will benefit the local communities too, who know all too well the dangers posed by speeding motorists.”

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