Farmer inviting people to learn about agriculture
Overbury farm on the Gloucestershire-Worcestershire border is allowing visitors.
The manager of a farm on the Gloucestershire-Worcestershire bored is inviting people to come and visit to learn more about agriculture and where their food comes from.
It’s part of a national initiative, Open Farm Sunday, which aims to connect more young people with the industry.
A quarter of Brits think people need to be born into a farming family to become a farmer – rising to almost a third among Gen Z.
Farmer Jake Freeman told Greatest Hits Radio this is not the case: “My parents were teachers; I didn’t come from a family farm at all.
“I did a degree in agriculture then went to manage farms for other people.
“I’ve learned so much, the community spirit in agriculture is really strong.”
Open Farm Sunday aims to dispel myths about the industry and create connections between the public and farmers.
Agriculture also plays a big role in combatting climate change, but only one in five of 18-24-year-olds are aware of its importance on the matter.
Jake Freestone, Farm Manager at Overbury Enterprises, says: “Farming is an incredibly rewarding job, but it’s one that many people don’t fully understand.
“What we do goes far beyond producing food, we’re working on the front line of sustainability, biodiversity, and climate resilience every day.
“We need the next generation to engage with modern farming to see that many of these issues are being tackled”.
Open Farm Sunday helps consumers to build a deeper appreciation for where their food comes from by welcoming the public onto farms and showcasing the journey of food from farm to table.
Annabel Shackleton, LEAF's Open Farm Sunday Manager adds: “Gen Z’s credentials when it comes to caring about the environment are second to none.
“But one area where it seems they are yet to make the link is farming.
“Agriculture plays a vital role in tackling climate change, protecting and farming with nature, and feeding the nation sustainably.
“Open Farm Sunday is all about breaking down barriers and creating connections, challenging outdated perceptions, and showing everyone, just how innovative, diverse and forward-looking farming really is.”