Demand for staycations high despite summer holiday doubts from Government
New research says demand is expected to exceed pre-pandemic levels
Demand for so-called 'staycations' is expected to rise this year with it believed to surpass pre-pandemic levels.
New research has found £7bn could be spent between July and September this year as domestic holidays are set to soar as the pandemic stops us from travelling abroad.
This comes despite the Transport Secretary Grant Shapps has casted doubt over whether holidaymakers will be able to enjoy a getaway in the UK.
The infection rate and the success of the vaccine roll-out will be the main factors on deciding if coronavirus restrictions could be eased by the summer.
Chris Jackson, from Cotswold Tourism, said:
"We had a pretty good summer when we weren't in lockdown last year and for most businesses in the Cotswolds we're not expecting vastly different this year.
"Once things were announced things went pretty crazy so we're expecting it to be the same again this time round.
The Cotswolds can generally attract an older demographic but as most were shielding from coronavirus last year the area saw a surge in younger holidaymakers.
But following the continued success of the vaccine roll out it's thought older people could return to the idyllic holiday destination.
Chris continued:
"I we'll see the return of particularly grandparents who've been desperate to see their grandchildren.
"It's been a struggle for people working from home and home-schooling as well so I have no doubt they'll be all to glad to let the grandparents take them for a day out.
"A survey by Visit England found the area at the top of the list where people are thinking about booking is the South West.
"The type of holiday they want is the countryside so we realise the Cotswolds is pretty bang on for that market so we're expecting to be incredibly busy".