Cheltenham observation wheel returns

The Cheltenham Observation Wheel will be in Imperial Gardens until Sunday 3 March.

Cheltenham BID, who are hosting the wheel, hope it will give local businesses a boost. They said data from previous years revealed that the wheel boosted footfall by 10-15%.

It is operated by The Giant Wheel Company.

Heath Gunter, Chief Executive at Cheltenham BID, said: "We are excited to see the return of the Cheltenham Observation Wheel.

"The attraction not only gives residents and visitors the opportunity to see beautiful Cheltenham from a different perspective but also brings increased footfall to our businesses during a quieter period of the year."

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