Motherwell target 'Hollywood A-listers' with new investment campaign

Published 10th Jan 2024

Motherwell are targeting "Hollywood celebrities" as they look to attract external investment at the club.

A new advertising campaign shows the players detailing what the club means to the community as they aim to get new Well Society members on board.

The likes of Stephen O'Donnell, Liam Kelly and Blair Spittal all star in the 90-second commercial.

Chairman Jim McMahon says it "riffs on the growing trend of US celebs owning UK football teams".

Actors Ryan Reynolds and Rob McElhenney have provided major investment to Wrexham, Michael B. Jordan has put money into AFC Bournemouth and NFL star Tom Brady is involved with Birmingham City.

The Fir Park side say involvement from an A-lister would be great - but welcome sponsorship, investment or support from anyone who wants to get involved in the club.

Chairman McMahon said: "We have launched a campaign to attract new investment to support the work our club does both on and off the pitch.

"The campaign features a tongue in cheek 90-second film, which riffs on the growing trend of US celebs owning UK football teams.

"We're proudly a fan owned club but we are always looking for ways to do more and achieve bigger things. This is a slightly, out of the box approach, but with it, we hope we can increase Well Society memberships or find businesses or individuals whose values align with ours.

"Most football clubs operate at a loss and are only viable through significant annual subsidies from their owners.

"There’s a lot of talk of famous investors from the US right now. So we thought it’d be fun to put our own spin on the theme, to show what we’re all about at Motherwell Football Club.

"Hopefully you can see that we’re a club that goes beyond just the 90 minutes. With things like walking football and mental health support, we’ve always helped the local community to make sure the positive effects of football can be felt off the pitch too.

"We welcome anyone who wants to support a proper community club. Whether that be new additions to the Well Society or new sponsors. And if anyone from Hollywood wants to get involved then we’re all ears.

"Thanks for your support."

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