Talks begin over new Clacton Pier attraction
An observation wheel could be coming to the site
A new attraction could be coming to Clacton Pier.
Discussions have begun with a series of European manufacturers to get an observation wheel for the site.
An approach has also been made to Tendring District Council’s (TDC) planning department over securing the necessary permission needed for the 40 metre high structure.
Pier director Billy Ball said the attraction is one that he and his brother, Elliot, have wanted to provide since the family took over in 2009.
“It is an ambition and something we have thought about over many years and now we feel the time is right to try to achieve it,” he said.
“Talks with various companies and TDC are the first phase of the project and we can move forward from there if they are successful.
“We are looking at a wheel that would be akin to those seen in many major cities around the world and would provide a fantastic view of the coastline. This would be in one direction along the wonderful beaches recently revamped by TDC and the other way towards the golf club.
“A lot has been done by both the public and private sector to improve our seafront which is now one we can truly be proud of again. We need to make the very most of what is a jewel in our crown.
“Observation wheels have become an iconic addition to many cities and seaside towns and appeal to all ages, being financially beneficial to not only the operator but the wider local economy.
“Wheels are a great blend of nostalgia, romance, and the modern age of social media. Several offer romantic packages including champagne and chocolates and are popular sites for marriage proposals.
“Clacton must continue to aim high if we are going to flourish as a destination and this will certainly be right up there.”