RNLI urges beach visitors to stay safe in and around the water
Water safety measures are in place across Essex
RNLI lifeguards in Essex are reminding those heading for a day out at the coast to take all necessary safety precautions.
Liam Fayle-Parr, the RNLI's lead for water safety for the East, and says all sorts of things can cause problems: "We have a lot of issues with off-shore winds and inflatables and stand-up paddleboards.
"Swimmers can get caught in lateral currents as well...
"Whatever the activity, we just want people to stay safe."
"Get the call in to the emergency services as quickly as possible"
He says we all have a role to play if we see someone in trouble in the water: "Call 999 immediately and ask for the Coastguard.
"Make sure you keep an eye on the person in trouble and try and tell them to float on their back.
"If there's something you could throw them that can help them float, that would be good too...
"Most importantly though, get the call in to the emergency services as quickly as possible."
Liam thinks it's important to recognise the RNLI's not trying to put people off of taking part in hobbies like swimming, sailing and paddle boarding: "We recognise these activities, if done safely, are really good for people ad we're lucky to live in an area with so many beautiful places like the Broads and the coast.
"We just want people to enjoy them safely....
"We're not expecting something to go wrong every single time but making sure you have your life jacket on and your method of calling for help ready will be useful, because if something does go wrong and you're not ready for it, a bad situation can get a lot worse."
"Float to live"
If you do ever find yourself in trouble in the water, Liam tells us there are a number of key things you should do: "Remember to float to live.
"Lean back in the water so your ears are submerged, push your chest up and spread your arms and legs like a starfish.
"Then try and control your breathing and let the cold water shock pass whilst you work out your next move."