The Who reunite with Heinz Beanz for limited-edition charity cans

Beanz Meanz The Who

The Who's Pete Townshend and Roger Daltrey
Author: Scott ColothanPublished 12th Apr 2021

The Who have reunited with Heinz Beanz to launch limited-edition "Beanz Meanz The Who" cans, which are raising money for two children’s charities in the UK.

Released more half a century ago, The Who’s third studio album ‘The Who Sell Out’ featured Roger Daltrey on the sleeve sitting in a bathtub full of baked beans while proudly clutching an oversized tin can of Heinz Beanz.

Alongside the nod to the British brand on the artwork, ‘The Who Sell Out’ also featured the John Entwistle penned one-minute jingle ‘Heinz Baked Beans’ as the second track.

Celebrating the release of the expanded edition of ‘The Who Sell Out’ on Friday 23rd April, The Who and Heinz Beanz have joined forces once again to sell the limited-edition "Beanz Meanz The Who" cans.

There are two versions available to buy here – a can signed by Pete Townshend and Roger Daltrey retailing at £57 and an unsigned version for £5.49.

Proceeds from all UK sales will raise funds for child hunger charity Magic Breakfast and cancer support charity Teenage Cancer Trust, Heinz and The Who’s respective charity partners.

A giant, hand-signed (empty) 57.5cm (H) x 42cm (D) version of the limited-edition can is also being auctioned off for Magic Breakfast and Teenage Cancer Trust right here.

Beanz Meanz The Who

Reflecting upon the 1967 photoshoot, Roger Daltrey said: "Afterwards I ended up with a week in bed with either the flu or probably the worst cold that I've had in my lifetime and I put it down to the baked beans because they'd just come out of the fridge; they were freezing cold! I sat in them for twenty minutes until they had the great idea of putting electric fire round the back of the bathtub I was sitting in, which worked for a while. It started to heat them up, but then they started to cook. So my arse was roasting while my front was freezing and within 24 hours, I was in bed with the sniffles. I don't blame the beans; I blame the electric fire!"

Daltrey adds: "I don't know anybody who doesn't like Heinz Beanz, they're great. They're so simple; you put your eggs on, you put your toast on, you click your toaster, you time your eggs, and you put the beans in a pan, and it all comes together all in one lump. It's great. For someone who can't cook like me, it's the most magical breakfast you can have: poached eggs and beans on toast."

Lucy Cooke, brand manager, Heinz Beanz said: "We are very excited to be working with The Who, celebrating the iconicity of both our brands, as they release the expanded edition of the 1967 album 'The Who Sell Out'. 1967 was obviously a great time for creativity, as our famous advertising slogan 'Beanz Meanz Heinz' launched that very same year and went on to be voted the U.K.'s favorite of all time.

"We've had lots of fun working on this collaboration, and to be able to raise funds for our brilliant charity partners with our limited-edition "Beanz Meanz The Who" cans is just wonderful."

Jane Ashton, head of entertainment, Teenage Cancer Trust, said: "We're thrilled that The Who and Heinz have teamed up to fundraise for teenagers and young people with cancer.

"The money raised for Teenage Cancer Trust will fund our specialist nurses and support teams who work tirelessly to get young people with cancer through the hardest times of their lives."

Emily Wilkie, head of fundraising, Magic Breakfast: "We're very excited that Heinz and The Who are using this brilliant initiative to raise vital funds for children and young people via Magic Breakfast and Teenage Cancer Trust. The funds Magic Breakfast receive will help us work towards ending child morning hunger in the U.K. and allow us to continue providing healthy breakfasts each school day to pupils in over 1,000 schools in disadvantaged areas each school day. A huge thank you to both Heinz and The Who!"

Take a look at these solo artists who were once in a band:

Paul Simon

Paul Simon's career has spanned over six decades. After releasing five albums as one half of duo Simon & Garfunkel, he went on to record some huge solo hits including 'Me and Julio Down by the Schoolyard'!

Stevie Nicks

Stevie Nicks was a powerful force in legendary band Fleetwood Mac but has also achieved enormous success on her own, including being inducted into the Rock and Roll Hall of Fame. Her hits 'Edge of Seventeen' and 'Gold Dust Woman' continue to inspire songwriters everywhere.

Noel Gallagher

Songwriting powerhouse and mastermind behind Oasis' biggest hits, Noel Gallagher released his first solo project in 2011 as Noel Gallagher's High Flying Birds. They have since gone on to release numerous singles and two more albums, 'Chasing Yesterday' and 'Who Built The Moon?'

Liam Gallagher

Noel's little brother Liam is at home on stage, so it's no surprise the frontman returned to music as a solo artist in 2017 with his first single 'Wall of Glass'. He continues to play with Oasis co-founder Paul 'Bonehead' Arthurs and has released two albums, 'As You Were' and 'Why Me? Why Not.'

Johnny Marr

Fellow Mancunian and legendary guitarist Johnny Marr first gained success with massively influential band The Smiths. After their split in 1987, he embarked on a solo career and has released solo music as well as collaborations like Electronic and Modest Mouse.

George Michael

George Michael was one half of duo Wham! and enjoyed huge hits like 'Club Tropicana'. However, he rose to international stardom on his own and played sold-out tours after the release of solo efforts including 'I Knew You Were Waiting For Me' alongside Aretha Franklin and 'Faith'.

Eric Clapton

Guitar hero Eric Clapton has won a total of 17 Grammy Awards spanning his career, including during his time in bands the Yardbirds and Cream. He has supplied rock fans with classics 'Lay Down Sally' and 'Wonderful Tonight'.

Annie Lennox

Annie Lennox rose to fame in 80s outfit Eurythmics but went on to enjoy a successful solo career and release six albums! She is a multi-Grammy Award-winner and has even won an Oscar for her song 'Into The West' which featured in The Lord of the Rings: The Return of the King.

Peter Gabriel

Original lead singer of rock band Genesis, Peter Gabriel has enjoyed solo success, launched by his solo debut single 'Solsbury Hill'. His song 'Sledghammer' was famed for its incredible music video which won Peter a Brit Award, nine MTV Video Music Awards and three Grammy nominations.

Sting

Sting, aka Gordon Sumner, left hugely successful band The Police and triumphed over the charts with singles like 1985's 'The Dream of the Blue Turtles' and 1991's 'The Soul Cages'.

Paul Weller

It is incredible to think Paul Weller had EVEN MORE success after his time in mod band The Jam. He went on to have further hits with The Style Council and established himself as a solo artist in 1992 with his self-titled debut.

Diana Ross

She is one of the most legendary performers ever. Diana Ross left Motown sensations The Supremes in 1970 and embarked on an amazing solo career. Her version of 'Ain't No Mountain High Enough' in 1970 scored her a number one and a Grammy nomination.

Phil Collins

Fellow Genesis bandmember Phil Collins went from behind the Genesis drumkit to behind the microphone as lead singer after the departure of Peter Gabriel. He also enjoyed huge solo success with hits including 'Face Value' and 'In The Air Tonight'.

Sir Paul McCartney

Like former bandmate John Lennon, Sir Paul McCartney had huge success after the breakup of The Beatles. He enjoyed success with band Wings and on his own, with hits including 'Maybe I'm Amazed' and 'Band On The Run'.

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