New campaign to get Yorkshire adults living longer

People are being urged to take more control of their health.

Published 4th Mar 2016

Making healthier lifestyle choices now could double our chances of being healthy in later life.

That's according to Public Health England which has launched a new campaign to help adults in our region avoid developing future diseases caused by modern day life.

Everyday habits and behaviours - such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough – are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year.

In Yorkshire and Northern Lincolnshire - almost 70% of people are overweight and our region also has the highest number of smokers in the country.

Latest figures also show that life expectancy at older ages is at record levels, but we’re living longer with poorer health.

On average, people in Yorkshire and the Humber can expect ill health to start to hit at just 61 years old – well before retirement.

The new 'One You' campaign will help adults to move more, eat well, drink less and be smoke free.

Frances Cunning, deputy director – health and wellbeing at Public Health England in Yorkshire and The Humber, said:

“Modern day life makes it hard for people to live healthily with bigger portions for everything we eat and technology that allows us to shop, stay in touch and be entertained without ever having to leave the sofa.

“One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it’s too late.”