Fundraising appeal helps secure land around Cerne Abbas Giant
Over £2 million raised to purchase and protect the historic Dorset landmark
An appeal to safeguard the land surrounding the iconic Cerne Abbas Giant in Dorset has reached its funding goal in just 60 days, the National Trust has announced.
The campaign raised £330,000 specifically for the purchase and continued care of 138 hectares, known as the Giant's Lair. The area includes Giant Hill, internationally recognised for its wildlife and designated as a Site of Special Scientific Interest.
Support for the appeal came from donors across 20 countries, with contributions ranging from £1 to £32,000. Actor and writer Sir Stephen Fry also lent his support.
In total, over £2 million has been collected for the land purchase via donations, grants, and gifts from major donors.
Restoration of habitats and wildlife
The National Trust said there are plans to restore sections of chalk grassland and plant new woodlands on the site. This aims to create a diverse range of habitats that help wildlife adapt to climate change.
Hannah Jefferson, general manager for West Dorset & Cranborne Chase, said: "Entering 2026, it's amazing that we now have this opportunity to do so much more around the Cerne Abbas Giant."
Jefferson highlighted that the funding came from "generous donations made via the appeal, gifts from major donors, legacies, support from local businesses as well as grants."
She added: "We can now set about creating a patchwork or mosaic of habitats to help species adapt and thrive."
The Giant's Lair supports 36 butterfly species, among other wildlife, and already teams will begin efforts to involve organisations such as Butterfly Conservation in its restoration.
Re-chalking and archaeological plans
In early summer 2024, parts of the land around the site will be re-chalked to restore the appearance of the Cerne Abbas Giant, which can be seen for miles around.
National Trust staff will work with donors who won a Crowdfunder prize to help complete this "money-can't-buy" experience.
Archaeological research opportunities are also expected to increase due to the land acquisition.
Steve Timms, an archaeologist, said the purchase would enable investigations "at a landscape scale," including studies about settlement and ritual activity that have occurred in the area over millennia.
The Giant itself was analysed in 2021, where research suggested it may have been carved during the Early Medieval period, between 770 and 1100 AD.
The National Trust has committed to involving the local community in plans for the site's future, recruiting a ranger to oversee restoration and exploration work.