Innovative app which helps keep Dorset tidy gives away cash prizes

Each trip to the bin enters app users into instant cash draws and monthly jackpots

Author: Amy ShephardPublished 30th Mar 2023

An innovative app which encourages users to keep Dorset tidy now offers more chances to bag cash prizes, thanks to a new partnership with Dorset Council.

LitterLotto app users keep tabs on the amount of rubbish they're disposing of, with each trip to the bin entering them into instant draws and monthly jackpots.

The partnership will see users of the LitterLotto app in Dorset given the opportunity to win an additional £100 each month, on top of the £1,000 weekly jackpot and spot prizes already available.

The scheme was launched in Dorset last year and has already seen local residents win cash prizes. Simon, a keen litter picker and local Sherborne resident, recently won £100 by using the LitterLotto app.

Cllr Laura Beddow, Dorset Council’s Portfolio Holder for Culture, Communities and Customer Services, said:

“Anything that helps us tackle the blight of litter in our beautiful county is worth supporting, and the LitterLotto initiative is a brilliant way to use technology to incentivise the use of our street bins and encourage people to not to drop litter.”

Simon Jacobs, Director at LitterLotto (aka "The Lord of Litter"), expressed his excitement about the partnership with Dorset Council:

"I'm proud to see LitterLotto and Dorset Council working together to keep Dorset looking it’s best and expand its already excellent campaign on responsible binning. The partnership will bring innovative solutions and make a positive impact in the community, while also making the experience fun and rewarding for everyone."

The partnership between Dorset Council and LitterLotto is a testament to the council's commitment to using technology and innovation to tackle the issue of littering. The addition of the monthly £100 prize for users in Dorset is an extra incentive for people to do their part in keeping the area litter-free.

LitterLotto has already been successful in incentivising litter picking and promoting responsible waste disposal. The app has received positive feedback from users, who have praised the experience as both fun and rewarding. The app's unique approach to tackling littering has made it a popular choice among individuals and organisations looking to make a difference.

"This is just the beginning and we're excited to see what the future holds for our partnership with Dorset Council and how it will help us in our mission to create a cleaner and more sustainable world," said Jacobs.

Cllr Beddow added: “I urge everyone to download the LitterLotto app to their smartphone and get involved. It’s quick, it’s fun and you could win a prize just for popping a piece of litter into a bin!”