New life-saving campaign for children launched by WMAS

Children in the West Midlands are being encouraged to become 'Little Lifesavers' this Easter.

Author: Kellie MaddoxPublished 3rd Apr 2021

West Midlands Ambulance Service is launching a new campaign teaching young people vital skills like how to make a 999 call, what situations are an emergency and how to perform CPR.

The campaign includes an activity book and videos from staff, to help educate and entertain youngsters this Easter.

During the pandemic, paramedics have been unable to do their usual in-school visits so are hoping the online resources will mean children don't miss out on learning vital life skills.

Paramedic Ash Bolus, who features in the Virtual Tour of an ambulance video, said:

“Ordinarily, I’d be able to go into schools and show the children around the ambulance, which they find really interesting so it’s great that I’m able to do it virtually so that children don’t miss out on learning something that could potentially help them save a life one day.”

The Little Life Savers campaign includes a video from a team of West Midlands Ambulance Service Call Assessors running through how to make a 999 call and an example of how a call might sound.

Little Lifesavers resources will be posted across West Midlands Ambulance Service social media channels on @OfficialWMAS on Twitter, Facebook, Instagram and YouTube and on the West Midlands Ambulance Service website on https://wmas.nhs.uk/become-a-little-lifesaver/

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