Cambridge United release design options for new crest
There are three new options for supports to have their say on
Last updated 10th Jul 2024
Cambridge United have revealed the three Crest options for their new look for the 2025/26 season.
They are titled: 'Evolution', 'Abbey Inspired' and 'Book and Ball'.
The club says it thinks each one is aligned with the 'Club's heritage, values and history'.
It has been working on a new identity for over a year, beginning with the initial consultation period last summer.
After gathering supporter opinion on the desire for a new Crest, their thoughts on what it should include and represent, and a final survey which gathered feedback on the original proposed design, which was released in September 2023, the Club decided not to pursue the proposed design and has since gone in a new direction.
"modernising our crest and identity is important to our growth and development"
The new options have been designed by Football Brand designer, Christopher Payne.
CEO Alex Tunbridge said, "It has been the Club's desire, led by our Owners and Board, to explore a new Crest design for some time now, and we are pleased to share these three new designs publicly with our fans. They follow considerable private engagement over recent months with different parts of the Club including the Shadow Board.
"Cambridge United is a football club with a proud history and one which is ambitious for the future. We believe that modernising our crest and identity is important to our growth and development at a time of ever greater sporting and and financial competition.
"We also all recognise that this is a sensitive subject where people understandably have strong views, so our start point has always been to do this in full collaboration with the fans. It is why we didn’t push through the proposed new design this time last year."
Designer Chris Payne added: "It was a fascinating process, with many suggestions and differing viewpoints. Some fans called for us to modernise the current identity. In contrast, others wanted a more traditional design, some wanted to see the book and ball reintroduced, and other sections of the fans called for us to be bold and innovative and create something unique."
What's next?
Supporters and members of the community have the opportunity to provide feedback on the designs and register their preference, in the form of a number of consultation events over the course of the next month.
An online survey will then be issued w/c Monday 5 August for fans to officially state their views.