Cambridge United unveil proposed new club crest
It follows months of consultation and workshops
Cambridge United has revealed its proposed new club crest!
It follows months of consultation and workshops - with owner Paul Barry saying he firmly believes the new design "takes us 'Back to the Future'".
The U's will put out a survey next week to get people's thoughts.
On the club website, Paul Barry said:
"At Cambridge United we aim to be a modern, progressive, sustainable and well-run football club at the heart of the community we serve. A Club that creates moments and memories that can last a lifetime."
"We are proud of our past. Equally we are ambitious for the future. The multi-million pound investment in the last two years to upgrade the training ground and buy back the Abbey Stadium are signals of our collective intent.
"We firmly believe that our best days can lie ahead and we know that you, the fans, share that ambition.
"We are also very proud of our city - its past, present and future. It is a place that attracts millions of people every year from every part of the world and is a name that is globally recognised.
"To continue progressing, we will need to continue investing within an ever more financially competitive environment. That means using every asset we have, and we believe our identity is critical.
"Our visual identity and what it says about us is important not just to our fans but also to potentially millions of people visiting the city every year.
"Whatever different views of our current Crest's design, we recognise that there is of course affection for it.
"For many it is all they have known and for all it represents something we all love - our football club. It has heritage through use but when it was designed in 1986, was done so without any reference to our history.
"We believe we can do better - most critically, have something that better reflects our identity and history as a Club and city. Our city is the birthplace of the rules of the game and gave football to the world. We should celebrate that again.
"From Owners and Board down, there is a high level of excitement for what has been created and we are grateful to the Shadow Board for their important contribution over recent months.
"We firmly believe this new crest design takes us 'Back to the Future'. As with anything new, it does take some time to consider and reflect on. We will be putting out a survey next week to get your views. We hope you like it too."