South West embracing new era of mindful drinking

A new report reveals that the South West is embracing a new era of mindful drinking.

According to the Club Soda report, 39% of adults in the South West now regularly choose alcohol-free drinks, signalling a powerful shift in how we socialise and celebrate.

This change is not only about health — it’s about inclusion and belonging, particularly for younger audiences and social connectors.

The tee-total initiative says it shows a powerful shift in how we socialise.