Bristol residents urged to use local high streets as council launches "Where's it to?" campaign
It will see 15 high streets profiled in a bid to encourage shoppers back out
Highstreets across Bristol are key to the identity of their local communities.
That's what we've been hearing as a campaign launches encouraging us all to put our local shops to use, but more than that, to get to know the people behind them.
"Where's it to?" will see 15 high streets profiled highlighting several of the traders on each street.
Each week, a new street will be added, with East Street in Bedminster, the Old City and Church Road in Redfield launched this week.
A local guide invites you to explore their high street through a short documentary film, capturing this moment in time as the city reopens.
Mayor of Bristol, Marvin Rees explains: “This campaign celebrates the unique character of each Bristol high street, while recognising the contribution to the city as a whole.
"After a challenging year, we want to promote our shopkeepers, restaurateurs and businesses, as they have been critical to morale during the pandemic.
“Many of us have being shopping more on our local high streets and we really want to encourage more of this as we begin to recover from the pandemic.
"We are inviting Bristolians to shop locally, stay safe and take care of each other.”
East Street’s film features East Street Fruit Market, VX, The Revival Market, The Bristol Loaf and Brightbow Workspace.
Sarah Morrison, Project lead said: “Where’s it to? was selected as the name of the campaign to reflect our city’s language and in collaboration with a huge range of traders from across the 15 high streets.
"It’s our unique way of demonstrating where something is to a visitor, and perfectly reflects this guide to hidden gems on our high streets.”