West Midlands campaigners say early conversations needed to end gender-based violence
It's as 16 days of action for the White Ribbon campaign get underway.
Campaigners in our region say it's vital negative attitudes towards women and girls are challenged early to avoid the problem escalating.
It's as sixteen days of activism against gender-based violence - known as the White Ribbon campaign - got underway earlier this week.
Charlotte Ritchie's from West Midlands Trains - they're taking action to keep women safe on their rail network.
"We're encouraging people to make the White Ribbon promise which is never to use or excuse harmful behaviours and make sure they're challenging anything they see which is harmful towards women and girls."
She says addressing harmful attitudes early on is essential to tackling the problem.
"We know that a lot of these harmful behaviours can start early on from toxic masculinity and we're trying to encourage men and boys to be positive role models to help people understand the impact some of those behaviours have on women."
One of the ways West Midlands Trains have been doing this is by speaking to passers-by in train stations across the region about the campaign.
"We've had some really fantastic responses from people - we've just seen a large group of school children who had a go on our spinning wheel, which is all about starting conversations with people about whether they've seen things that might be inappropriate and how to deal with that."
Charlotte told us she supports plans by the government to make spiking a specific offence and train bar staff and bouncers to spot the signs of spiking.
"We would welcome anything that is raising awareness of these sorts of issues and helping people to understand how they can support people who are experiencing that type of behaviour."