Berkshire tourist attraction says it needs to 'up its game'

Legoland reveal new plans to attract visitors at local meeting of councillors and residents

Author: James Bagley - Local democracy reporterPublished 20th Jan 2022
Last updated 20th Jan 2022

LEGOLAND Windsor plans to build a new adventure golf course by Spring 2023 amid delays to their holiday village development.

The famous theme park near the historic town has shared plans it will soon submit to the Royal Borough of Windsor and Maidenhead Council to construct an indoor attraction for guests visiting the resort as well as those staying overnight to enjoy in the evening.

Councillors and residents sitting on the Windsor town forum heard the proposed addition will have up to three golf courses with different LEGO themes and branding.

An upcoming visitor attraction in Kent called London Resort could draw guests away from LEGOLAND and the theme park needs to “up its game”.

If approved, the golf course could be erected on one of the car parks to the west of LEGOLAND – but details are yet to be finalised.

David Pugh, consultation advisor to LEGOLAND Windsor Resort, said:

“This is about attracting more people to the local area with a diversified offer as part of the wider holidays package.”

He also said a new “rollercoaster plan” will be coming forward and parts of the theme park will be “refreshed”.

Holiday Village

Back in 2018, the council approved plans for LEGOLAND to build a holiday village consisting of 450 lodges in the green belt for guests to stay overnight.

Drawings of the village show the units appearing to be built with materials to make it look like it was built by LEGO. The village has a woodland setting with large foxes and other wildlife statues built by LEGO bricks.

But the plans were delayed after the countryside charity Campaign to Protect Rural England went to the High Court in order to stop the development, believing the council did not take the appropriate examination of the scheme’s impact on ancient and veteran trees.

Both the High Court and the Court of Appeal dismissed the charity’s case. The group applied to the Supreme Court, the most senior court in the UK, but that was rejected.

With the final hurdle cleared, Mr Pugh said Legoland can now start implementing the first phase of the delayed plans, which includes building 150 lodges by 2024.

He said: “There’s been a lack of family-friendly accommodation that’s been identified in past visitor surveys and part of the holiday village is about providing that accommodation at a lower price point.

“Not just for guests who would be coming to LEGOLAND as part of that, but those families who can visit other attractions in the local area.”

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