Powerful new Government Covid-19 advert was filmed in Basingstoke
Staff and patients from Basingstoke & North Hampshire hospital feature in the 'Look into my eyes' campaign
Last updated 25th Jan 2021
A new Government TV commercial about Covid-19 was filmed at the Basingstoke and North Hampshire Hospital.
The campaign called 'look into my eyes' is aimed at driving home the seriousness of Covid-19 and encourage people to obey lockdown rules.
Staff and patients are featured from the emergency department, intensive care and various wards in the hospital.
Alex Whitfield, Chief Executive of Hampshire Hospitals NHS Foundation Trust whose hospital the advert and film was created in, said:
“We are going through the biggest national health emergency that many of us will see during our lifetime. COVID-19 is serious, lives are at risk and the pressure the NHS is under to provide care is real. Our staff, and other NHS staff across the country are working around the clock to provide vital care for those with COVID-19 and other health conditions. We are pleading with the public to stay at home in order to look after each other and support our NHS staff so we can ultimately all play a part in saving lives. We hope that by having a film crew in here to hear how much pressure our hospital and staff are under, the public will get an understanding of what happens here every day. The threat is very real to us all.”