Premium Asda store opens in Buckinghamshire
Asda On The Move in Beaconsfield stocks products from the 'Extra Special' range
Last updated 20th Oct 2021
There are currently only four premium Asda stores of this kind in the country, with the latest being opened in Beaconsfield.
Asda On The Move, located on EG Group's Oxford Road forecourt in the Buckinghamshire town stocks 2500 products.
It will enable motorists the chance to shop the supermarket’s deluxe product range at a convenient roadside location.
Alongside the fresh and chilled 'Extra Special' items, the store sells ready meals and wines, beers and spirits. A selection of dishes created by celebrity chef Gino D'Acampo are also available.
Derek Lawlor, Chief Merchandising Officer at Asda, said: “We know that customers want great quality that is easily accessible and great value – so we’re delighted to be able to launch our first ever ‘Extra Special’ Asda On the Move store in Beaconsfield.
The launch marks a milestone in the evolution of Asda On the Move and our convenience offer, as well as an increased focus on showcasing our Extra Special range"
A further 28 stores will be opened with the EG Group in the coming months, and 2022 will see 200 Asda On The Moves being added to the collection.