Bedfordshire is the pink car capital of the UK
More were registered new in the county than any other area last year
Bedfordshire has been revealed as the county where you'd be most likely to find a fan of a new pink car last year.
66 were registered in the county, but grey remained the most popular colour in the country.
It's because grey is seen as "sleek" and has "wider resale appeal", according to an industry body.
The colour accounted for 24.8% of all new cars registered last year, the Society of Motor Manufacturers and Traders (SMMT) said.
That was up from a market share of 24.4% during 2020.
It was a monochrome top three in 2021, with black in second place (20.5%) followed by white in third (17.2%).
More than three out of five (62.4%) new cars joining UK roads last year were either grey, black or white.
The SMMT attributed consumer preference for grey to "a wide range of reasons".
SMMT chief executive Mike Hawes said: "2021 was anything but normal, but British drivers stuck to their familiar favourites of grey, black and white cars.
"But while last year's new cars might share the same shades as previous years, under the bonnet there has been a real shift, with one in six buyers choosing to go green.
"With car registrations still low compared to pre-pandemic, helping even more drivers move to greener cars - whatever the actual colour - has never been more important.
"Incentives are helping move the market and should continue, but the speed of this shift to electric must be matched by an acceleration in the pace of charging infrastructure investment.
"Drivers should expect to be able to recharge irrespective of wherever they live, work or visit."