A student from the University of Bedfordshire creates a loneliness campaign for Age UK
Last updated 16th Dec 2021
A marketing student from the University of Bedfordshire has created a new advertising campaign for Age UK Milton Keynes, helping them to raise awareness of loneliness in the region.
Launched earlier this week, the ‘Imagine Campaign’ will help the charity raise vital funds after the Covid-19 pandemic caused the charity to lose much-needed sources of income and donations.
Age UK Milton Keynes is a local charity which has been working to support older people in the area for more than 40 years, with a dedicated workforce of approximately 160 paid workers and 400 volunteers.
Nimra Butt, a third-year Advertising and Branding Design student, became involved with the charity after receiving a call-out from the University’s Careers & Employability Service about the opportunity to design and launch a fundraising appeal.
Speaking about her involvement, Nimra commented: “I have a soft spot for helping older people due to always looking after my grandparents and seeing my Grandma suffer with loneliness after my Grandad passed away during lockdown.”
Nimra added: “It’s a proud moment for me and this is the first opportunity I've had to create work related to my course, so it's been a great learning experience. It’s been enjoyable doing something towards my future career and it feels even better that it's for a good cause.”
Denise Stygal-Watson, Executive Director of Age UK Milton Keynes, was impressed by Nimra’s designs. She said: “Like most charities, we have been badly affected by the pandemic, causing both an increase in people needing our help and a decrease in donations. We knew that we had to remedy this and decided to launch a new fundraising appeal."