Stratford business wins King's Award for Enterprise

The Green Sheep Group has been recognised for its growth and customer satisfaction.

Roger Allen (CEO) and Rosie Pritchard (Operations Director) prepare the King's Award submission
Author: Molly HookingsPublished 21st Apr 2023

Stratford-upon-Avon's Green Sheep Group has been awarded the prestigious King's Award for Enterprise in International Trade. The award is the second royal recognition for the business, following The Queen's Award for Innovation, which was granted in 2018.

The award recognises companies that have shown excellence in areas such as sales growth, innovation, market penetration, customer satisfaction, and demonstrated sustained success in international trade, making a significant impact on the UK economy through their global business activities.

Roger Allen, Chief Executive of Green Sheep Group commented: "We are absolutely delighted to be recognised with this prestigious award specifically for our endeavours in International Trade.

"When we started out, we were solely a UK-based company with just UK customers. However, as our product range grew and we launched new innovations, the opportunity for international expansion was evident and six years on, we have grown from selling to retailers in six countries, to selling on a wholesale basis to retailers in 30 countries. Adding in direct consumer customers, we now export to 45 countries around the world.

"The King's Award is highly regarded on both a national and international platform and will have a significant impact on the future of our business. I am so proud of our team and all the work they put into the business - this is their award. Over the past three years our turnover has grown by 142% and our international sales by over 198%, and our Queen's Award in 2018 undoubtedly contributed to our overall success."

Winners of the King's Award for Enterprise in International Trade are selected through a rigorous evaluation process by an independent panel of judges, who review the performance and achievements of nominated companies.

Very few UK enterprises have received this Royal recognition since the Awards were first created in 1965 as The Queen's Award to Industry. The awards have now been renamed to reflect King Charles III's Accession.

Winners are granted the right to use the prestigious King's Awards emblem for a period of five years, which can enhance their reputation and credibility in domestic and international markets. Additionally, winners are invited to attend a reception at Buckingham Palace and are recognised at a formal awards ceremony.

Hear all the latest news from across the West Midlands on the hour, every hour, on 103.1 and 97.2FM (Wolverhampton, Black Country and Shropshire), 96.4FM (Birmingham), 97 and 102.9FM (Coventry and Warwickshire), 97.6FM, 102.8FM and 96.7FM (Herefordshire and Worcestershire), DAB, at freeradio.co.uk, and on the Free Radio app.