Gambling logos on football shirts called "hugely disappointing"

Aston Villa and Wolves are among the nine Premier League clubs with bookies' logos on their kit next season

Author: Ella BicknellPublished 17th Jul 2023
Last updated 17th Jul 2023

Gambling company logos will be carried on the shirts of nine Premier League clubs for the upcoming season in a move branded "hugely disappointing".

Aston Villa and Wolves are among the list of those taking shirt sponsors from gambling firms, as well as Bournemouth, Brentford, Burnley, Crystal Palace Everton, Fulham and West Ham.

In June, Aston Villa have agreed a multi-year partnership with betting company BK8.

Aston Villa's new kit was first seen in action at their preseason friendly with Walsall on Saturday

Wolves' main sponsor for the 2023/24 season is finance company Astropay but will carry the logo of betting firm 6686 on their shirt sleeves.

A charity said it "beggars belief that top-tier clubs are still taking money from companies that exploit vulnerable fans", after analysing the new kits for the 2023/24 season."

Christian Action Research and Education (Care), which looked at the new season kits, said "constant exposure to gambling marketing is far from harmless" for people struggling with addiction.

Last month, the parents of Jack Ritchie, who died from suicide in 2017 aged 24 after becoming addicted to gambling, said the Prince of Wales had "made clear" to them that he is "not happy" with gambling companies sponsoring football shirts.

Liz and Charles Ritchie both received MBEs from William at Windsor Castle in June for their work setting up the charity Gambling with Lives in 2018.

Premier League clubs collectively agreed in April to withdraw gambling sponsorship from the front of match shirts but the decision will only come into effect at the end of the 2025/26 season.

The clubs have been contacted for comment.

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