Primark expanding Click and Collect service to all stores

Following a successful trial!

Author: Alex RossPublished 26th Apr 2024

Customers of high street retailer Primark have been calling out for years for the popular brand to branch out into online sales, and whilst they did launch a brand new website in 2021, customers were only able to view items.

However, following a successful Click and Collect trial, which took place at 57 stores across the North West of England, Yorkshire, Wales, and parts of London, Primark have now confirmed they will roll-out the service to all 184 stories in England, Scotland and Wales.

Paul Marchant, Chief Executive at Primark, said: "Primark will always be committed to offering the very best value and that's made possible because of our simple and cost-efficient business model centred around our stores.

"Our trial of Click + Collect over the last 18 months has been about understanding how we can offer our customers greater convenience to shop with us wherever they are, but in a way that complements our business and our stores.

"We're now confident that we've found a model that can do both and support us with our plans to grow the business.

"The feedback from our customers has been positive as they really value the convenience our service offers and we're also seeing it's reaching new customers too.

"I am excited to see this expand and give more people more reasons to choose Primark and discover the great value and ranges we have in store."

What products are included in Primark's Click and Collect service?

At the moment, customers can use the Click and Collect service in the women, kids, baby, and home departments.

Men's and lifestyle products will also become available eventually by the end of 2025.

Which Primark stores are doing Click and Collect service?

When the trial first launched in November 2022, 25 stores in the North West of England, North Wales and Yorkshire had the trial, with the service later expanding to stores in London in 2023.

At the moment, 57 Primark stores in total have Click and Collect service, with the service set to expand to all 184 stores in Great Britain by the end of 2025.

You can check the Primark website to see if your local store has Click and Collect.

How much is Primark's Click and Collect service?

Although the service doesn't come with a charge, customers must spend a minimum of £15 to use the service.

Where do I pick up shopping at Primark's Click and Collect?

Luckily for customers, Primark have designated service desks for their Click and Collect service.

Customers are also be able to pay for any additional items they've picked up whilst in store at these desks.

Check out who owns what brands on the high street:

Burtons and Dorothy Perkins

Online retailer Boohoo have bought both the Dorothy Perkins and Burton brands from Arcadia group. They haven't taken the actual shops though, which will permanently close.

Wallis

Fashion brand Wallis was also part of the £25.2 million deal that Boohoo made for parts of the Arcadia group, including Burton and Dorothy Perkins, which mean the Wallis shops will also leave the High Street.

Topshop & Topman

ASOS have bought this part of the failed Arcadia group, paying £292 million for brands including Topshop and Topman. The shops themselves were not part of the deal though, so it looks like they will close.

Miss Selfridge

Miss Selfridge was another one of the brands that ASOS bought alongside Topshop, Topman and HIIT and will also mean the shops will close.

Debenhams

Boohoo have also bought the Debenhams in a £55 million deal which saw the company's 242-year-old name survive but all 118 stores shut.

Oasis and Warehouse

Boohoo have been expanding for the last few years - in 2020 they bought Oasis and Warehouse's online element for £5.25 million as the shops had already closed.

Karen Millen & Coast

Boohoo also bought the brands Karen Millen and Coast in 2019 when it went into administration and stores closed.

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