Holly Willoughby announces she's having to step away from one of her roles

It's all getting a bit much

Author: Emma DoddsPublished 26th Sep 2018
Last updated 26th Sep 2018

Holly Willoughby is one of the world's most wanted women - she's EVERYWHERE at the moment. Not only is she keeping on with her gig at This Morning with her close pal Phillip Schofield, but she's also an ambassador for however many brands AND she's taking on Ant McPartlin's role in I'm A Celebrity... Get Me Out Of Here! when it returns later this year.

So it's no surprise that Holly is having to step back from a few things before she flies out to Australia in November - namely her brand new lifestyle brand, Truly.

Holly announced in April that she'd been working on the lifestyle brand and would be launching it in Autumn this year - but unfortunately, she's had to pull out before launching it.

Taking to Instagram, Holly shared a word image which read, 'After much consideration, I have made the decision to step away from Truly.

'To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success for the future.'

Swipe through to see our favourite outfits Holly Willoughby has worn this year...

This look is definitely in our top five favourite Holly Willoughby outfits EVER.


For This Morning Live in Birmingham we can all agree that Holly dressed to impress.


The TV presenter went for a gorgeous girly look; a stunning lilac mini dress, a pink pair of sandal heels and a gorgeous pink coat.


We are obsessed with the detail, the florals and the frilly hem on this dress. It just screams spring and has given us a lot of inspiration for our spring/summer wardrobe.


What Holly Wore:
Prism Ditsy Mini Dress, Needle & Thread, ÂŁ355.
Detachable Collar Mac, Jigsaw, ÂŁ280.
Alana Single Sole Sandals Pink Nubuck, Office.

Holly Willoughby announces she's having to step away from one of her roles
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Fans offered their commiserations to the mum-of-three, with one writing, 'Family first always ❤️,' and another added, 'Shame about Truly Holly as I was looking forward to seeing what it would involve. But good for you putting family first. You’re clearly a devoted loving mother, excellent at your job. Keep doing what you're doing girl.'

Holly was announced as Ant's replacement last month, with a statement from ITV by Holly reading, 'I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure. I love Ant and want to send him my best wishes and support for a continued recovery.

'These are big shoes, not to fill, but just to keep warm for a little bit... Honestly, I’m a huge fan of I’m a Celebrity and actually feel like I’ve won a competition to go and hang out on my favourite show! When is it a good time to tell Dec I’m scared of everything that moves?!'

There's no confirmation of when I'm A Celebrity... will return yet, but here's everything we know so far about this year's series.

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