Belfast is the most social media-obsessed area in Northern Ireland
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Last updated 20th Oct 2022
According to new research, Northern Ireland is the fourth most social media-obsessed area in the UK, with Belfast being the most popular area.
A new study conducted by NewCasinos, analysed the last 12 months of Google Trends data from social media platforms like Instagram, Facebook, and Twitter.
Search interest for each platform was totalled to find out which areas had the highest combined search interest to find out which areas are the most obsessed with social media.
Turns out Twitter is the top search for Belfast, in which the city also shows the highest search interest for the social media platform amongst any other place in the UK.
Belfast also showed the third highest level of search interest in Reddit, behind Long Ashton and Cambridge. It also ranked high for Instagram searches.
Lurgan, Co Armagh is the seventh most social media-obsessed area in the UK. It has the fourth greatest level of search interest in Twitter in the UK. Lurgan also shows high levels of interest in Snapchat and Reddit.
A spokesperson for NewCasinos said: “Social media is a part of our daily lives. This data reveals which places in the UK can’t get enough of social media, and what the most popular apps in each area are over the last year.
“Despite being one of the biggest social networks, Facebook didn’t appear as a top search for any area. Rather, apps such as TikTok, Instagram, and WhatsApp had the highest levels of interest on Google search.”
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