Boojum have released their very own scented candle

Goodbye Yankee...hello boojum! 🌯🌮

Author: Emma DicksonPublished 7th Dec 2021

Do you have a friend or relative who is a certified Boojum Addict?

We've got the perfect gift for them this Christmas that will help satisfy their burrito cravings.

Boojum, in true tongue in cheek fashion, has created, what can only be described as the most absurd but intriguing candle scents ever - Aroma de Mexican Rice 🤣

Boojum’s Mexican rice is the stuff of legends, with students and dedicated customers across the country continuously trying to crack the code on the secret recipe.

Having spent years being the ultimate tease, Boojum has decided to get creative, packing the aura of the Mexican rice into a candle, giving fans a quick fix when they’re not near a store.

The scent (which contains the secret ingredients which still cannot be named) is ideal for those studying across the pond who don’t have the pleasure of having a Boojum in their city.

With 18 restaurants across the island of Ireland and more in the pipeline, Boojum since its inception in 2007, has amassed a huge cult following and its popularity shows no signs of slowing down.

Alongside their new signature scent, Boojum is selling other cool merchandise, including t-shirts, beanies, hoodies, and mugs.

Paul McCullagh, Marketing Manager at Boojum says: "You wouldn't believe the number of messages we receive pleading and bargaining with us for our famous Mexican rice recipe.

"We knew we wanted to capture the essence of the Mexican rice in a quirky format and we have toyed with the candle idea for some time now, so it is amazing to finally see it come to fruition, especially just before Christmas.

"Whilst we don’t have any Boojum outlets outside of Ireland (yet), this candle should suffice in providing withdrawal support for those unfortunate enough not to have a Boojum close by. The Aroma de Mexican Rice candle, as mad as it may sounds, really is the ultimate therapy for those Boojum addicts who can’t get enough!"

If you would like to own the much-coveted Aroma de Mexican Rice scented candle, it's now available to purchase online via merch.boojummex.com

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