Mabel announces return to music with new platform called 'This One Is For You'

She's spent 18 months focussing on her family, health and music

Mabel
Author: Anna Sky MagliolaPublished 21st Mar 2024

Mabel, the singer behind hits such as 'Don't Call Me Up', 'Tick Tock' with Clean Bandit and 24kGoldn, and 'Ring Ring' with Jax Jones, has been taking a bit of time away from releasing music, until now.

The singer, who released a series of songs from her album 'About Last Night...' back in 2022, has taken to Instagram to explain what she's been doing for the last 18 months, and what treats she has in store for her fans.

In a lengthy statement, Mabel wrote: 'I've spent the last 18 months focusing on my family, my health, my happiness and of course my MUSIC.

'I started my career almost ten years ago and moments of peace have been far and few between. I don't really know if anyone knows who they are in their 20s but the only way for me to start figuring that out was to turn down the noise. The peace has brought me clarity but that wouldn't have happened without the help of my amazing family, my beautiful man, his family, our wonderful friends and of course YOU.'

She went on to say: 'Don't think that I don't see your messages wondering where I am, how I am or asking for music and don't underestimate how much that means to me. You are my why.

'Like why do I even do this when it scares the s**t out of me sometimes. YOU are why!

'As much as l've needed this time there's also a part of me that definitely has been trying to get every part of it perfect for you'.

She then continued on a second slide: 'so l don't let you down but l've come to the conclusion that the only way this is going to work is if we do it together. I definitely don't have the answers on how to navigate this industry anymore but I do know that it will be a hell of a lot easier with you by my side.

'The music l've made over the last year makes me so happy. I have so many stories to tell you and secrets to share and th I just wanna connect with you all and vibe to some good songs.

The singer went on to reveal that she's launching a new platform and anyone who signs up to it in the next 24 hours will get some new music. She explained in her statement: 'Anywayyy conclusion is I'M BACK and let's do this thing together. I've created a new platform called 'This One's for You' and I want to see all you guys there. In fact, for anyone who signs up in the next 24 hours, I'm going to send you some brand new music - direct from me. The link is in my bio I LOVE YOU Mx'. (sic)

Although comments have disabled on her post, many other celebrities and singers have been liking her post, with RAYE, Rita Ora, MNEK, Jade Thirlwall, Jax Jones, Leigh-Anne Pinnock and songwriter Kamille, all showing their support.

Just last month Mabel released 'Zero' with Black Sherif, which was her first new music since 2022.

Take a look through Mabel's career so far:

2014 - Mabel attends the Stella McCartney show as part of the Paris Fashion Week

Mabel attended the Stella McCartney show, as part of the Paris Fashion Week, with her mum. Mabel's Swedish style blog's success landed her in the front row of HUGE runway shows with her mum, including the likes of Stella McCartney.

2015 - Mabel starts her music career

According to Openmic.co.uk, Mabel self-released her first song 'Know Me Better' on Soundcloud in 2015. Despite having famous parents she found her own way in the music industry, cold calling management companies and studying music.
Eventually her perseverance paid off when her debut song was picked up and played on the radio. A few weeks after her first radio interview she was approached by Universal.


From there she supported Years & Years and appeared in Skepta's music video for 'Shutdown'.

2017 – Mabel released her breakthrough song ‘Finders Keepers’

'Finders Keepers' was Mabel's breakthrough song, getting her into the UK Top 10. The song was released on 26th May 2017 and was written by Mabel along with a songwriting team.
It featured British singer-songwriter and rapper Kojo Funds and was included on her album 'High Expectations'.

2018 - Mabel supported Harry Styles on tour

In 2018, Mabel joined Harry Styles on tour in support of his first solo album. Mabel supported Harry at all of his European dates including four gigs in the UK.

2019 - Mabel released her debut album ‘High Expectations‘

'High Expectations' was released in August 2019 and featured a number of Mabel's successful songs including: 'Don't Call Me Up', 'Mad Love', 'God Is a Dancer' with Tiësto, 'Boyfriend', 'West Ten' with AJ Tracey, and 'Tick Tock' with Clean Bandit and 24kGoldn.

2019 - Mabel did the world's first vertical gig

Mabel did the world's first vertical gig in 2019, designed especially to be filmed using a mobile phone. Speaking about the gig at the time, Mabel told us it was "incredible" and "such a cool thing to do".
She went on to explain how the show looked perfect on Instagram, but she did admit that her band weren't happy that the set shook with all their dancing! Sounds a bit scary!

2020 – Mabel won her first BRIT Award

Mabel won her first BRIT Award for British Female Solo Artist in 2020, having previously been nominated for the British Breakthrough Act in 2019, and Best New Artist and 'Don't Call Me Up' for Song of the Year, both in 2020.

2021 - Mabel appears on Love Island

Mabel appeared on the popular dating show Love Island. The singer did a special performance of 'Don't Call Me Up' and 'Mad Love' along with some other hits, poolside, especially for the Islanders.
Watch some highlights from her performance here

2021 - Mabel released 'Let Them Know'

'Let Them Know' was released in June 2021. The song was written by Mabel along with MNEK and a couple of other songwriters. The song was a Top 20 hit for Mabel.

2022 - Mabel released 'Good Luck'

Mabel released 'Good Luck', a collab with Jax Jones and Galantis. The song's inspiration was Mabel's emotional journey over the past couple of years. At the beginning of the first lockdown, Mabel moved back with her dogs to her parents, and threw herself into dance classes, but like many of us, she missed the social interaction with her friends.

2022 - Mabel performs at Platinum Party at the Palace

Mabel performed to a crowd of 22,000 people at the Platinum Party at the Palace as part of the Queen's Jubilee celebrations on 4th June. She put on an incredible show as she sang her hit song 'Don't Call Me Up'.


Speaking about the performance, she said: 'It was such an honour to perform and I'm so grateful I got to be part of the Queens Jubilee with so many other amazing artists.' (sic)

2022 - Mabel releases her second album 'About Last Night...'

On 15th July Mabel released her second studio album 'About Last Night...'! The album, which follows her 2019 debut 'High Expectations', includes huge singles 'Overthinking' featuring 24kGoldn, 'Let Them Know' and 'Good Luck'. Featuring collabs with artists such as Joel Corry and Jax Jones, it's safe to say the album is a certified hit!

2023 - New music tease

Mabel teased that new music could be in the works in January 2023! Sharing a video collage of what she'd been up to with the caption: 'Lately ☁️', Mabel could be seen singing her heart out in a recording studio, leading many fans to think that she could be working on something after the release of her 2022 album 'About Last Night...'

2024: Mabel releases 'Zero' with Black Sherif

In February 2024, Mabel released her first new music since July 2022, in the form of the track 'Zero' with Black Sherif.

Now read:

Mabel's career: From Swedish fashion blogger to BRIT Award-winner

Mabel: 9 fun facts about the 'Mad Love' hitmaker 😍

Mabel: Who are the singer's famous parents? 👀

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