Belfast Giants: new brand unveiled ahead of season
The Belfast Giants have had a re-brand - just in time for the new season.
It was officially unveiled at a season ticket holder event yesterday (Wednesday) at The SSE Arena, Belfast.
They were greeted with a massive 30-metre banner at the front of the Arena on arrival, emblazoned with the club’s new logo and ‘Home of the Stena Line Belfast Giants.’
The launch of the new brand marks a coming of age for the Belfast Giants, who celebrate 21 years in 2021.
Speaking ahead of the event, Steve Thornton, Head of Hockey Operations said: “The Belfast Giants has always prided itself on being history makers and game changers. This new brand is designed to continue to grow the game. Whilst being sensitive and paying homage to our history, it will, we believe, help us to reach the next generation of Belfast Giants fans and grow our brand internationally.
“During the downtime of the last season off the ice, we had time to review and reflect. Whilst our old logo will always be an important part of our history, we need branding that will be fit for the future and how we communicate in a digital-first age.
“Tonight is about more than the launch of a new brand though, it’s about the rebirth of this team and the return of ice hockey to Belfast. After 18 months off the ice, we are ready to make up for lost time and make every game count.”