H&M to open new flagship store in Belfast city centre
International fashion retailer H&M is to open a flagship store in Belfast at the new retail and leisure development ‘The Keep’.
The new 20,000 sq ft store will stretch across two floors, offering its full line of clothing for men, women, teenagers and children.
Work for ‘The Keep’ is currently underway, with the construction phase expected to be completed in early 2024.
The space is described as "a retail and leisure destination like no other, where a city full of culture can come together as one, a location filled with brightness, happiness & laughter, a perfect playground, for all to enjoy."
The project will see Alterity refurbish and reconfigure the 70,000 sq ft former British Home Stores building on Castle Lane, as part of a multimillion-pound investment that will provide a significant boost to the city centre.
Europe’s largest footwear retailer Deichmann is to open an 8,500 sq ft two storey store in the scheme, its first in Ireland.
Richard Faloon, Commercial Director of Alterity Investments, said: “It is fantastic to be able to announce H&M as a core tenant at The Keep, as it is one of the best known and most popular high street fashion brands in the world.
“We want The Keep to become a hub for retail and leisure in the city centre and we believe our investment will also help revitalise the surrounding area and benefit our existing holdings in the Castle Lane and Cornmarket area.”
The existing façade on Castle Lane, Castle Arcade and Cornmarket are being revamped to make the building more attractive.
Frazer Kidd is commercial agent for the property, which comprises three upper floors and a ground floor that opens onto Castle Lane, Castle Arcade and Cornmarket.
Brian Kidd, from Frazer Kidd, said: “We’re really pleased to have secured a brand of H&M’s calibre for what will be the largest retail letting in The Keep building. We have seen really strong interest from international occupiers in the retail and leisure sectors in this prime location between Belfast’s Cathedral Quarter and City Centre core, and we expect to confirm additional occupiers in the coming months.”
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