Game of Thrones link to NI shown off in 77-foot tapestry
Northern Ireland's strong association with Game of Thrones has been shown off in a 77-foot tapestry.
Last updated 18th Jul 2017
It forms part of the promotion campaign for the seventh season of the hit HBO show, which does some of it's filming locally.
A new part of the tapestry will be unveiled each week by Tourism Ireland and Tourism NI, in line with the episodes as they air.
The parts revealed so far tell the story of seasons 1-6.
The tapestry is complete with blood red weddings, golden Lannister hair, emerald green wildfire, cold blue White Walkers and jet black crows.
It follows on from the successful Doors of Thrones campaign last year, which saw ornately carved wooden doors placed in locations across Northern Ireland telling the story of season six of the show, which reached an estimated 126 million people around the world, with the campaign’s various short films being viewed 17 million times, generating coverage worth about £11.3 million.
Tourism Ireland will share the new tapestry sections via social media – using a mix of cinemagraphs (“living” photographs), time-lapse videos of the weaving process, carousels and Instagram Stories – to bring the creation of the tapestry to life.
Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to continue our partnership with HBO for the fourth year running, to highlight Northern Ireland – through the exciting events of Game of Thrones – on the global stage.
"TV and film are recognised as strong influencers on travellers everywhere and the stellar popularity of Game of Thrones is a fantastic opportunity for us to promote Northern Ireland to a huge audience of potential visitors.
"Fans will see our ads, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.
"Our specially created Game of Thrones tapestry is another truly innovative way to showcase the destination – creating a lasting legacy and a new visitor attraction to enhance the Game of Thrones experience here for fans when they visit.”
The campaign will be rolled out across social media in 12 different markets, including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands, Scandinavia, India and the UAE.