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Businesses urged to “paint the town pink” for Action Cancer

The campaign aims to raise vital funds for its cancer services

Lucy McCusker from Action Cancer, Jude Law from Jude Law Boutique, Tim Smith from Johnsons Coffee and Donna Surgenor from Jude Law Boutique launch this year's Paint The Town Pink Campaign for Action Cancer urging local businesses across NI to raise funds for the charity's unique breast screening service.
Author: Chelsie KealeyPublished 15th Sep 2021

One of Northern Ireland’s leading cancer charities is calling on local businesses to get involved in their ‘Paint the Town Pink’ campaign.

Action Cancer's annual event, which will take place in the Autumn, is to raise vital funds for its services.

The organisation is the only charity in the country that provides breast screening to women aged 40-49 and 70+, ages that are not included in the NHS screening programme.

According to the group every month, 1,000 appointments are provided and on average 6 women receive a cancer diagnosis through the service.

Lucy McCuskey, Corporate Fundraising Manager at Action Cancer, explains how businesses can get involved:

“This year we are asking businesses to put their individual stamp on the ‘Paint the Town Pink’ campaign, so that it works for their set up.

Donna Surgenor from Jude Law Boutique launches this year's Paint The Town Pink Campaign for Action Cancer urging local businesses across NI to raise funds for the charity's unique breast screening service.

“Any fundraising activity, no matter how small, will be greatly appreciated. Each business taking part in ‘Paint the Town Pink’ campaign will receive a free pink spotty pack full of fundraising materials including pink pin badges, chocolate bars, bunting, collection boxes and ideas on how to raise money.

“The campaign is being sponsored by our corporate partner Johnsons Coffee who have provided a packet of their own brew filter coffee for every pink pack.”

Lucy said that the pandemic has made it more apparent how much local people rely on their early detection breast screening clinics, which are available from Action Cancer House in Belfast and regionally on board the Big Bus.

She added: “If anything, the pandemic has made us aware of just how much local people rely on our early detection breast screening clinics.

“The campaign support that we have received so far from members of the business community has been fantastic. We are delighted to find out about the exciting and innovative ways businesses are ‘thinking pink’ to raise money.

Tim Smith from Johnsons Coffee, Jude Law and Donna Surgenor from Jude Law Boutique launch this year's Paint The Town Pink Campaign for Action Cancer urging local businesses across NI to raise funds for the charity's unique breast screening service.

“I’d like to thank all of the businesses who have agreed to take part and who are putting lots of energy and love into raising funds. We hope to have 100 businesses and individuals taking part throughout October and November.

“Not only is it great to have so many people actively raising funds, but it’s also good to be raising awareness and encouraging women to use our lifesaving breast screening service.”

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