How Instagrammable is your holiday?
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Last updated 17th Jul 2017
According to a recent survey a third of Brits now choose their holiday destinations by the number of likes on social media!
More than a third believe it's important that a destination is Instagrammable, but a similar number also admit they have taken photos which make their holiday look better and more glamorous than it really is.
A massive 70% of people apparently spend more time on social media when they are away than when they are at home, uploading around four images a day of their holiday destination to make them seem more well travelled or cultured.
The research revealed the Top 5 holiday hashtags to be:
1) #holiday
2) #travel
3) #views
4) #myview
5) #hotel
It also revealed that the most popular snaps from people on holiday included their view, the sea and animals they came across. Food was obviously ranked pretty highly too!
Top ten things to Instagram when you're on holiday:
1) Views and scenery
2) Top landmarks and sightseeing spots
3) Where I am staying
4) Food
5) Selfies at landmarks
6) The sea
7) Animals in the area
8) View from the plane
9) Feet in the sand
10) Hot dog legs
The survey was conducted on behalf on IHG Rewards Club. For further information or bookings, please visit hotelIndigo.com