Abbey Clancy new 'favourite' to replace Holly Willoughby on This Morning

Holly quit the show earlier this month

Author: Alex RossPublished 25th Oct 2023
Last updated 25th Oct 2023

Following Holly Willoughby's departure from ITV/STV daytime show This Morning last month, after 14 amazing years, rumours have been rife as to which famous face will replace her.

Although the usual names such as Alison Hammond, Dermot O'Leary, and Josie Gibson have so far stepped in, a new name has entered the rumour mill, with reports suggesting Abbey Clancy is the new favourite to replace Holly on a permanent basis.

According to reports, bosses think the model and TV presenter would prove a hit with viewers, especially following the success of her The Therapy Crouch podcast alongside her husband, former England footballer Peter Crouch.

As well as the podcast, Abbey recently launched a brand new show with ITV/STV, called Abbey Clancy: Celebrity Homes, which sees the 37-year-old look around some lavish homes of the rich and famous.

Mum-of-four Abbey has appeared a number of times as a guest on This Morning over the years, promoting various ventures and TV shows such as Britain's Next Top Model.

See which other stars are rumoured to replace Holly on This Morning:

Alison Hammond

Alison Hammond is the Friday host alongside Dermot O'Leary, but she's currently one of the favourites to take the full time role.

Dermot O'Leary

He hosts the show on a Friday alongside Alison Hammond, but fans would love to see Dermot O'Leary in a more full time role.

Josie Gibson

As well as being a loved member of the This Morning team, Josie has been promoted to host in recent months during the holidays, alongside Irishman Craig Doyle. And now she's appearing in I'm A Celeb, will she host the show permanently in 2024?

Cat Deeley

After joining Rylan Clark in November 2023 to host the show, fans were calling for Cat Deeley to become a permanent presenter!

Craig Doyle

Craig joined the This Morning team in 2021, presenting competitions before being promoted to a stand-in host alongside Josie Gibson. In recent months, Craig has presented the main show alongside the likes of Alison Hammond, Mollie King, Rochelle Humes, and Holly Willoughby.


Since Phillip's departure, Craig has been presenting the show frequently alongside Holly.

Rylan Clark

Until recently, Rylan Clark was a regular face on This Morning, stepping in to host the show as well as being the showbiz reporter. Now there's a position going, will Rylan leave his radio show to return?

Stacey Solomon

Stacey Solomon is firm favourite at ITV, having been a popular panellist on Loose Women for a number of years. Following Phillip's departure earlier this year, many of Stacey's fans believed she'd hinted she could be about to replace him, after revealing she'd just had 'one of the most exciting meetings of my life.'

Marvin and Rochelle Humes

Rochelle is a current member of the This Morning team and has stepped in to host the show a number of times, and she's also number of other shows alongside her husband Marvin! The pair would be a great fit!

Eamonn Holmes and Ruth Langsford

Former Friday hosts Ruth Langsford and her husband Eamonn Holmes were replaced by bosses by Alison and Dermot, but could they be tempted to return to host the show?

Ben Shephard

Ben Shephard is a regular face on the ITV circuit - not only is he a regular presenter for Good Morning Britain, he also hosts daytime challenge show Tipping Point. He's an official stand-in on This Morning, having hosted alongside Holly in October, so could his role become more permanent?

Davina McCall

Davina is loved by TV fans across the UK, and she's been a regular guest on the show over the years, as well as occasionally stepping in to host.

Christine Lampard

Christine Lampard (née Bleakley) has been a stand-in for Holly Willoughby in the past, and she often presents Lorraine when Lorraine Kelly is off on holiday, meaning she's very well liked at ITV!

Gok Wan

Fashion guru and chef Gok Wan was a huge hit with viewers when he hosted the show alongside Rylan Clark back in 2018, and he's now a regular guest presenter on the show!

Vanessa Feltz

Vanessa Feltz has been a TV personality since 1992 - so she's VERY experienced. Having previously presented the show and often giving advice to callers, she wouldn't be a stranger to the show.

Abbey Clancy

Rumours are rife that TV presenter and model Abbey Clancy is the new favourite to replace Holly. The mum-of-four had a good relationship with ITV, having recently worked with them on Abbey Clancy: Celebrity Homes.

Hannah Waddingham

Actress and TV presenter Hannah Waddingham has also been thrown into the hat for the role. Known for roles on Ted Lasso, Game of Thrones and this year's Marks and Spencer Christmas advert, as well as presenting Eurovision 2023, Hannah would be a very popular choice.

Following Phillip Schofield's departure from the show earlier this year, 42-year-old Holly announced on Tuesday 10th October that she'd also made the decision to leave.

Holly said in a statement: 'I have let ITV know today that after 14 years, I will not be returning to This Morning.

'To everyone who has ever worked on the show over the years, thank you so so much. This is such a difficult goodbye, you are incredible and I forever will be proud of what we've done together. Thank you to everyone at ITV for being supportive. To every guest who has sat on our sofa, thank you.

'Most of all, thank you to the wonderful viewers. You've been so loyal, so supportive and the very best company every day.

'Richard and Judy said 'we only look after this show, it will always belong to the viewers'. It's been an honour to just be part of it's story and I know this story has many chapters left to go. Sadly, however, I now feel I have to make this decision for me and my family.

'I will miss you all so much.

'Holly'. (sic)

This Morning bosses are yet to reveal if they have any plans to permanently replace Holly.

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