I'm A Celeb winners: Who earns the most now?

From the jaw-dropping to the...not so much

Author: Louella BerrymanPublished 17th Aug 2020
Last updated 26th Aug 2020

It's been a hot minute since Jacqueline Jossa was crowned Queen of the Jungle back in December 2019, but would you believe it we're already thinking about the next series of I'm A Celeb... which will be filmed in the UK for the first time ever!

The news of the location move got us thinking - what happened to winners gone by, and how much do they earn now?

The team at OnBuy TV and Cinema have done some digging and come up trumps with the numbers on previous I'm A Celebrity...Get Me Out Of Here! winners.

They found that Vicky Pattison topped the list of winners' earnings from Instagram at an impressive £14,000 per post!

From the queen of Geordie Shore to the very first winner of I'm A Celeb, find out what the jungle monarchy are earning from Instagram now...

Check out which I'm A Celebrity winners are making a killing from Instagram posts:

Vicky Pattison - £14,398.00 per post

Geordie Shore star and 2016 winner Vicky Pattison is crowned winner of the I'm A Celeb winners earnings list this year. She has a whopping 4.6 million followers and could earn nearly £15,000 per Instagram post.

Stacey Solomon - £11,268.00 per post

Next up is 2011 winner Stacey Solomon. Due to her 3.6 million followers, she could be earning around £11,000 per paid-for post.

Jacqueline Jossa - £9,077.00 per post

Third in the list is the most recent queen of the jungle, Jac Jossa. Alongside her In The Style lines, she could be earning nearly ten grand per post. That's worth the bush tucker, right?

Scarlett Moffatt - £6,260.00 per post

2017 winner and Gogglebox darling Scarlett Moffatt comes in at number four, with a very respectable £6,000 per post. Not bad.

Georgia Toffolo - £5,634.00 per post

Finishing up the top five Instagram earners is Made In Chelsea star Georgia Toffolo, known as Toff. She could be earning up to nearly six grand per post!

Joe Swash - £5,008.00 per post

Joe Swash comes in sixth, a whopping four places below his partner Stacey Solomon. He also probably earns pretty much half of what she does per Instagram post.

Harry Redknapp - £4,069.00 per post

2019 winner and social media favourite Harry Redknapp comes in at a very respectable seventh on the list. He has 1.3 million devoted followers and could earn up to £4,000 per paid post.

Gino D'Acampo - £3,443.00 per post

A decade on from his jungle win, Gino D'Acampo could still be earning a whopping £3,000 per post on his IG feed.

Dougie Poynter - £2,178.48 per post

Boyband member Dougie Poynter is the first entry on the list with less than a million followers, which means his earning potential per post is a measly (JOKING) £2,000.

Kerry Katona - £1,940.60 per post

Next up is reality TV darling Kerry Katona. It's been over 15 years since she was crowned queen of the jungle, but she could still be earning a reasonable £2,000 from Instagram per post.

Matt Willis - £1,195.66 per post

Matt Willis is the first celeb on the list with less than 500,000 followers on the 'gram, and it's reflected in his payment per post. His earnings are approximately £1,000 per post.

Kian Egan - £841.97 per post

Westlife singer Kian won the show back in 2014, but hasn't amassed the followers of some of the winners since. With his 300,000 IG followers, he could be earning just shy of £900 per post.

Carl Fogarty - £230.06 per post

As the celebs' follower count dips below 100,000, so do their potential IG earnings. This 2015 king of the jungle could be earning 200 quid from a post.

Charlie Brooks - £122.38 per post

Soap star and 2013 queen of the jungle Charlie Brooks earns a mere £122 per post on the 'gram.

Phil Tufnell - £27.73 per post

At the bottom of the list comes the old school winners, starting with 2003's king of the jungle Phil Tufnell. With his 8,000 IG followers, he could be earning only £30 from his posts.

Tony Blackburn - £11.89 per post

Bringing up the rear is the first ever winner Tony Blackburn. This poor jungle king only earns a tenner from his posts on the 'gram.

We might have experienced a TV drought this summer due to the Coronavirus, Love Island and The Apprentice were cancelled completely, with the likes of Line of Duty, Peaky Blinders and the nation's favourite soaps all taking time off from filming.

However, after working around the clock to ensure the 2020 series of I'm A Celeb would go ahead, bosses announced earlier this month that the show will be filmed in the UK.

Richard Cowles, Director of Entertainment at ITV Studios, said, "We pulled out all the stops to try and make the series happen in Australia. Unfortunately, due to the ongoing Covid-19 pandemic and despite us looking at many different contingencies, it became apparent that it just wasn’t possible for us to travel and make the show there.

"However, we are all really excited about a UK version of I’m A Celebrity. While it will certainly be different producing the show from the UK, the same tone and feel will remain. Our celebrities will probably have to swap shorts for thermals but they can still look forward to a basic diet of rice and beans and plenty of thrills and surprises along the way."

Check out the rumoured line-up for I'm A Celeb 2020 right here.

Tune into Northern Ireland’s number 1 for music, Cool FM on 97.4FM, online, on our Rayo app, your DAB radio, or say ‘Play Cool FM’ on your Smart Speaker. We play you the biggest hits from the world’s hottest artists, from Pete Snodden in the morning to the NI Hit 40.