New Creme Egg recipe sees Cadbury's sales plunge

The taste has changed

Published 12th Jan 2016

Easter time is fast approaching and at this point we’d usually be eagerly awaiting the Creme Egg’s annual appearance down the sweet aisle, but not this year!

After Cadbury’s decided to change the recipe last year, the company reportedly made a loss of approx £10million over the Easter period and are believed to have lost 5% of their customers.

Chocolate lovers have taken to Twitter to give their thoughts on the change.

Will you still be stocking up on Creme Eggs this year?