Yes campaign wins the Twitter war

The Yes campaign won the independence referendum battle on Twitter, the social network has revealed.

More than seven million tweets about the referendum have been sent since the first televised debate on August 5, including 1.5 million in the past 48 hours.

Overall, users posted more than 1.5 million messages backing the Yes campaign, compared to 500,000 for No.

The most re-tweeted message on referendum day was Andy Murray's endorsement of the Yes campaign, which was shared more than 18,000 times.

During the campaign, the most-used has tag overall was #IndyRef, Twitter said, with 3.75 million mentions.

The #VoteYes message was used 1.1 million times, followed by #Scotland at 439,000, #ScotDecides at 272,000, and #BetterTogether at 224,000.